Due to the pandemic of COVID-19, all industries were affected. Companies needed to make some compromises and regulations. Many companies were forced to send their employees to work at home, gyms were closed or restricted with a certain number of visitors, shopping malls still have regulations on how many visitors can be at the moment, etc.
According to the research on July 4, 8 billion people all around the world use the Internet, which is 61% of the whole population.
People spend more and more time on the Internet and this has opened up unimaginable opportunities for businesses that haven’t even thought about moving to online shopping.
Even though moving from offline sales to online may sound terrifying, let’s check the 5 steps that will help you make sure that you are on the right track.
1. Your businesses’ online presence can have a massive impact on your success.
The study finds that more than whooping 90% of customers visit a brand’s website before making a purchase. Even though having a great website can skyrocket your revenue, let’s not forget that the most important purpose of having a website is credibility boosting.
With your website up and running, your customers will be able to draw the right conclusions, and remove obstacles stopping them from making a purchase.
With relevant, high resolution photography, as well as clear information, your website will speak to your customers, tell them what you are, what you stand for. As a result, your chances for becoming their preferred brand will instantly go up.
2. Have a consistent presence on Social Media
Last study about average social media usage in 2020, published by Statista, was 145 minutes per day. This means that your audience could be spending at least a small portion of this time consuming content that’s related to your brand.
And here are the proven ways that will help you boost your presence on any social media platform that you choose:
– Create meaningful content
In order to create content that will help you connect with your target audience, and that will allow you to have long-term results – you have to understand who your target audience is. We’ve already talked about finding your ideal buyer, and if you go to this article, you’ll be able to find the right questions that will help you define your ideal buyer.
– Create giveaways
If you’ve spent at least a couple of minutes on Instagram, you’ve probably had a chance to see (or even enter) a giveaway. These giveaways are a perfect opportunity for a brand to increase visibility, as well as for the audience to get a deserved prize.
If you are going to hit a milestone (such as a following of 1000, anniversary, or so), this might be the perfect moment for you to partner with an influencer that will help you promote your giveaway.
And if you are still on the fence about engaging in influencer marketing, make sure to read the article we wrote about it.
3. Reap the benefits of organic search with Search Engine Optimization (SEO)
If you want to reach your audience in a key moment, when they need you the most…without spending a fortune – SEO is the answer.
Optimizing your website and content for Google will help you not only become visible, but that visibility will also be followed by increased conversion rates.
Learning how to optimize your content so that it can rank on the first page of search results is not an easy task. Besides creating great, keyword-optimized content, there’s a technical side of it.
However, it’s all well worth it because you’ll end up being one step closer to your target audience, and your chances of becoming a preferred brand will instantly increase.
4.Nail your customer support and cultivate a loyal clientele
Did you know that companies lose $75 billion per year due to poor customer service?
With the information spreading at lightning speed, there’s nothing more damaging than not focusing on providing a great customer experience.
The best way to conquer your customers is to respect them and be available for them. If they need to wait for the reply, that will create a bad image to your company. People will never visit your website, some of them will share their experience with other people (family, coworkers, neighbors, friends). But, this can also happen in a positive way. If they are satisfied with your service they will recommend you to other people. You know how much time you need to build trust and how fast you can lose it. So, it’s the same situation with reputation. If they have 24/7 support and get the help when they need it they will be confident because they know you are always there and will solve the problem at the moment.
Simply, you can never go wrong with kind and professional support.
5. Use personalization as a prime driver of your marketing success
The pandemic has changed everything and affected almost every industry. But you can improve your niche through personalization. Epsilon showed that 80% of customers prefer to make a purchase when the company offers personalized experience.
To do so, there are numerous ways, but let’s call out the most effective, and the simplest ones.
Treat all your customers in the same, respectful way and they will come back to you.
We hope that we’ve managed to bring some of the most important things you should consider when shifting your business to the digital world. If you still have any questions, or if you would like us to help you in your journey, feel free to reach out.
Daniel M
