In today’s digital world, it is more complicated than ever to capture consumers’ attention. There are tons of websites, apps, and digital properties viewed across various channels, every day, all day long.
Using separate platforms to run ads on different channels and selecting the most effective places to make the best digital marketing became increasingly daunting.
This is where programmatic advertising comes as a great solution.
What is programmatic advertising?
Forget about all the digital marketing strategies and PPC campaigns you have used till now.
Programmatic advertising is a marketing method that uses technology to buy and sell online advertising space. Rather than purchasing 50,000 impressions on one news website, programmatic digital advertising allows you to purchase 50,000 impressions across various sites, targeting audience-specific segments.
Programmatic advertising is offering transparency that marketers cannot get with traditional advertising.
Through this type of advertising, you will see the exact sites your ads reach and the kind of customers looking at your ad. This way, you can optimize ads in a much more effective and educated way.
Real-time reporting is every marketer and business owner’s dream.
With programmatic advertising, you can precisely measure how creative and campaigns perform the moment they are launched. Unlike billboards or print ads, you don’t need to wait until the campaign ends to get results.
The overall efficiency of internet advertising has dramatically improved with the possibility to measure a campaign in real-time.
Real-time measurement allows marketers to track campaigns while making adjustments or optimizations if needed. Optimizing will ensure that every campaign runs productively, reaching only the ideal targeted audience while using the budget effectively.
With programmatic advertising’s advertisers can reach their ideal consumers directly for any given goal. Some examples are geolocation targeting, IP targeting etc.
Another great thing about programmatic advertising is retargeting. Only 2% of visitors convert when visiting the website for the first time. Using retargeting, advertisers can reach 98% of consumers who left the website and encourage them to convert.
Establishing a solid and long-term relationship with your customers is an integral part of a marketer’s job.
Customization and personalization are both at the core of the marketing experience for your clients. It is one of the significant messaging keys that indicate to your customers that you understand their needs.
With programmatic advertising, marketers can faster realize what works with their customers. This means they can consider changes or update messaging throughout their ad campaign to reach the ideal consumers.
Is programmatic the future of advertising?
Through machine learning and automation, programmatic advertising enables marketers to reach their most meaningful audiences more efficiently. We can’t say programmatic is the future of advertising, as it is already here.
Programmatic allows companies to create advertisements that are more customizable, more flexible, and therefore more impactful.
By not taking advantage of its potential, you will miss out on the possibility of seeing the better performance and save money in your online advertising campaigns.
