After the first shock over the pandemic in Serbia, the brands quickly adapted. Companies rapidly got back to the saddle and continued to advertise.
Today’s article will summarize 2020 and 2021, especially in terms of digital marketing, but we will also mention remarkable campaigns that really made a change.
Best examples of digital marketing in Serbia
Several brands experimented with formats and projects on non-standard channels – Theatre “Snail” organized a Viber show, and MozzartBet advertised on the Spotify platform.
When theaters were closed, and social distancing was still recommended, Viber and Theatre “Snail” brought the theatre into our homes. Kids and parents were able to watch performance via mobile phones, tablets, or desktops. Wondering how?
Theater “Snail” and Viber have found a way to tell the famous Aesop’s fable “The Cricket and the Ant” using GIFs, emoticons, pictures, short videos, audio messages, and a little text.
“Some people won’t like it” campaign by Banini
The “Some people won’t like it” campaign talks to people who can’t stand coconut in their chocolate bars. And the ad doesn’t try to convert them. It even goes a step further – Kasato, the pirate, is one of them. The mascot of the Banini sweet brand has sided with the coconut haters.
On Instagram, he collected signatures for a petition to Kasato’s marketing manager, and in one of the comics, he even visited Kasato Company to file a complaint.
Some followers tried to convince Pirate that Coconut was not that bad. Others only praised the brand’s courage to talk objectively about its product.
“It’s not the same” Nectar campaign
The campaign of the domestic company Nectar “It’s not the same,” has made this brand one of the most recognizable in Serbia. This campaign went viral; the public began to share advertisements recorded for this brand, rewarding them with thousands of views on Youtube.
„Battle for babies” by Saatchi a& Saatchi
The humanitarian viral campaign gained unprecedented proportions, primarily in terms of the results it had. Thanks to this charity action, 200 incubators for premature babies were bought. The campaign itself was revolutionary because it was the first to raise awareness about a specific problem and solve it.
This viral campaign is one of the most award-winning marketing campaigns in this area.
“The little blue book” by Munchmallow
“The little blue book” campaign aimed to entertain the younger ones during the pandemic and also activate their parents. Munchmallow is a brand that has always invited its fans to play and be creative, so this unique book is a collection of games to be played “at home.”
Conclusion
The advantage of any digital campaign and especially social media marketing in Serbia is that the message you send is not one-way. Each post is an opportunity to say something – and to hear the audience’s response.
Regardless of the topic of the campaign, it is necessary to become aware of how the conversation is conducted on social networks and later how your brand can get involved in it and improve it.
