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August 30, 2021

What is KPI and why is it so important

Digital Marketing KPIs (Key Performance Indicators) are goals that are helping you track and measure success. Every business needs thoughtful marketing planning as it is essential for measuring your progress and demonstrating value. How do you know whether your marketing efforts are working or not if you’re not tracking them? Let’s take a deeper look

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August 30, 2021

4 Instagram options you can use to engage with your audience

If you asked any small business what is their no.1 go-to place for raising brand awareness and promoting their business…they would probably say social media platforms. This isn’t a surprise considering that even 97% of Fortune companies rely on social media to promote their enterprise. Even though Facebook has nearly 2 billion users and Instagram

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August 20, 2021

5 steps to bring your online sales to the throne

Due to the pandemic of COVID-19, all industries were affected. Companies needed to make some compromises and regulations. Many companies were forced to send their employees to work at home, gyms were closed or restricted with a certain number of visitors, shopping malls still have regulations on how many visitors can be at the moment,

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August 18, 2021

The Pros and Cons of creating clickbait content

If you read the news daily or use social media, you have undoubtedly come across clickbait titles too many times. Those articles and headlines that beg you to click starting with ‘Shocking: You Won’t Believe your eyes…’ or ‘Nobody expected this to happen….” Clickbait is an English word – but not every exciting headline should

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