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December 19, 2021

How to optimize landing pages for SEO

You have probably already heard of SEO for websites, but did you know that you can optimize it when creating a landing page as well? People optimize their websites to increase organic search traffic, one of the best and cheapest ways to attract the target audience. You can optimize your landing page too. When someone

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December 12, 2021

Best examples of digital marketing in Serbia

After the first shock over the pandemic in Serbia, the brands quickly adapted. Companies rapidly got back to the saddle and continued to advertise. Today’s article will summarize 2020 and 2021, especially in terms of digital marketing, but we will also mention remarkable campaigns that really made a change. Best examples of digital marketing in

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December 4, 2021

Five benefits of programmatic advertising

In today’s digital world, it is more complicated than ever to capture consumers’ attention. There are tons of websites, apps, and digital properties viewed across various channels, every day, all day long. Using separate platforms to run ads on different channels and selecting the most effective places to make the best digital marketing became increasingly

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November 26, 2021

PPC vs. SEO: When to optimize and when to pay for traffic

There are different ways in digital marketing to bring users to your website. The two most common are search engine optimization (SEO) and Pay-Per-Click marketing (PPC campaign). Although you have several ways to drive traffic to your website, none is as effective as SEO and PPC. With so many opposite opinions and tips, many site

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