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August 3, 2021

Why Britney Spears’ fame will never fade out, and what can your small business learn from it?

I know you are asking yourself now ‘What does Britney Spears have to do with my small business?’, but I’ll explain it in a minute. In 2021, new (pop) stars are popping up everywhere. Over 60.000 new tracks are uploaded to Spotify every day! By 2025, there will be more than 50 million creators, which

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August 1, 2021

Marketers are welcoming the withdrawal of third-party cookies

Topic number one in the digital marketing world since the beginning of the year – you must have heard of Google cookies so far. Before we go deeper into what Google has announced and how it will impact marketers and their clients, let’s go back to the basics and explain the term website “cookies. “

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July 19, 2021

Influencer marketing: Best ways to develop your strategy

Until recently, brands were promoted exclusively by brand ambassadors. We had so many opportunities to see famous actors, singers, athletes in TV commercials, on billboards. The situation has changed a lot, so now the position has been given to social media marketing and influencer marketing. Lesser-known individuals have taken on the role of brand ambassadors.

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July 17, 2021

How can you tell you are ready to hire a marketing agency?

If you own a small to medium-sized business, we are not talking about your job. We are talking about your labor of love. You’ve invested so much of yourself in it, that being under stress and feeling overwhelmed comes naturally to you. For most of the owners, not taking extra responsibility seems like a waste

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