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November 26, 2021

PPC vs. SEO: When to optimize and when to pay for traffic

There are different ways in digital marketing to bring users to your website. The two most common are search engine optimization (SEO) and Pay-Per-Click marketing (PPC campaign). Although you have several ways to drive traffic to your website, none is as effective as SEO and PPC. With so many opposite opinions and tips, many site

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July 21, 2021

How to make evergreen content that boosts SEO success

Content that remains “fresh” and relevant continually, regardless of when it was published, is called evergreen. Evergreen content is relevant to readers, so they continue to read it, link to it, and share it over time. Examples of evergreen content topics There are content topics that never “get old.” Here is the list of examples of evergreen

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