If you’ve been in an online business for more than 5 minutes, you already know that for every $ invested in email marketing, businesses get $38 as an average return (3800% ROI).
However, to be ready to hit these numbers, you have to supercharge your email marketing strategy, and be sure that you are sending the right (and timely) messages to your subscribers.
We are bringing you the 3 types of emails that helped us get real results (almost instantly), and that will certainly help you.
Keep reading if you want to add these can’t-afford-to-miss emails to your automation tool today.
The welcome email is probably the only email that your subscribers expect to get. They typed their best email address on your website, and their inner voice is telling them ‘go check your inbox’.
Needless to say, your welcome email equals the first impression, and if you make your first impression weak…
It’s not the end of the world, but you will definitely have to double or triple your efforts to buy the customer back.
So, make a welcome email that can set expectations.
It’s your turn to call the shots, you have their attention, and it’s your time to convince them to keep opening emails from you.
Just to get this straight, the purpose of this email is not to sell, it’s to make them excited about further emails that they are going to receive from you.
So, if you want to make sure that they’ve got enough information to mark your email address as important, you should include:
Poppin does a great job with their welcome email.
Remember, the moment your customers (or soon-to-become customers) left their email, they ASKED you to tell them more. You don’t want to miss that chance.
You’ve spent so much effort into convincing them to leave their email address anyway.
Imagine going to a supermarket, spending time to choose everything you want, filling your cart to the top, and as soon as you go to the cashier – you drop your cart and disappear forever.
It’s obvious that you want and need whatever is in that cart, you just need a gentle cashier to remind you that you’ve forgotten something.
It’s the same with your online store. The customers that have decided to leave their cart before the checkout are the closest ones to the sale.
If you are an average e-commerce, you have no less than 15% of abandoned carts. So if you want to recover those carts, and remind them to complete the checkout, all you have to do is send an abandoned cart recovery email.
A follow-up email that will remind them that they’ve added their favorite items to the cart and then left without purchasing.
Even if you only did the basics well, you should begin to see your revenue pick up.
Keep it short and sweet, and make sure your email includes:
Here’s an example from Casper.
One of the most effective emails that you can send, and a type of email that outperforms any other promotional emails (481% higher transaction rate), is a birthday email.
Not only that sending a birthday email shows your customers that you care, but you will catch a festive, money-splurging moment in their life.
Birthdays are all about gifts, so don’t be a cheapskate on this one.
Offer a gift that they won’t be able to resist. A gift that feels like a gift.
If you are usually giving away a 10% discount, make it 30% this time.
What’s even better is to offer an actual gift that you will send with their next purchase.
Here’s an example of a short and sweet message:
And…congratulations! You’ve just added one more loyal customer to your list.
The best part about email marketing is that the bigger your list, the higher your revenue is. Now that you crossed types of emails off of your to-do-asap list, make sure to work on building your list.
Once you have it, the sky’s the limit.
In case you need help with your email marketing efforts, feel free to contact the professionals that do it right every time.
That’s all for today, thanks for stopping by.
We hope that you’ve already opened your writing doc, and started crafting these emails. Let us know if it helped.
Talk to you soon!
Daniel M.
