Businesses employ all sorts of tactics and strategies to sustain growth. One of the most proven methods for growing your small businesses is email list building. A quality email list brings lots of advantages. It gives you direct access to those people who want to hear about your business and lets you:
Email list building is inexpensive but, at the same time, effective strategy to grow a small business.
Here’s a list of building tactics you should use to succeed this year:
Now let’s go step by step, explaining each of these great tactics.
Do you like leaving your email whenever they ask you to do so? Our inboxes are already full, so the content is what makes a difference.
Similarly, your email list building will be successful only if you create content that people care about, like content that makes people’s lives more comfortable, provide solutions or content that is entertaining.
First of all, you got to have a clear picture of who you are writing for. Imagine your business is selling digital design solutions, and then you have to know what kind of people wants such solutions. Are we talking about small companies or college students? Are they looking for permanent or instant solutions? Answering such questions, you will get the ideal buying persona – a perfect fictional person representing your target customer.
One of the easiest ways of incentivizing people to share email addresses is to run a contest. People love winning, so you can try some of these ideas:
Try to set up a contest that relates to your business. That way, a participant that is interested in the prize will be an ideal customer.
Offers that you give to your potential customers in exchange for their personal information, like email addresses, are lead magnets. They are a great way of connecting and raising awareness, especially with customers who haven’t heard of your brand.
You can choose any of these great examples of lead magnets – ebooks, product samples, discount coupons, free trials, case studies, checklists, webinars, and premium content.
Organic Facebook Page reach become very low for businesses nowadays – but you may overcome it by adding a Sign up button at the top of your Facebook page to add your followers to your email list.
It is also worth investing money in advertising on social media to generate email leads right away. You can use Facebook ads to do that or consider running ads on Instagram, LinkedIn, or Twitter.
Mila Z
