Have you ever draw conclusions about the book by its covers?
Or bought a product because the packaging seemed ‘more premium’?
That’s how important graphic design is. Without it, none of the products would be able to speak about differentiation.
With graphic design, you can easily portray your ideas to the audience. Just like the brand itself, graphic design helps you communicate your values and be remembered because of who you, and your brand are.
What’s more, being consistent with your visuals helps your audience recognize you instantly and become familiar with what you have to offer.
What exactly is graphic design?
Simply put, graphic design is a craft where professionals create visual content to communicate messages.
If you’d asked someone 30 years ago what graphic design is, you’d probably get the answer that those are the images and graphics we get to see in magazines and newspapers. Nowadays, graphic design is everywhere you look.
Whether it’s a website, a magazine, a social media advertisement, a package, a billboard,.or a book cover – we are surrounded by great examples of graphic design.
Just like with marketing itself, this skill relies on psychological principles, and it has to be well planned considering that it can have a huge impact on how people perceive your brand.
Visuals communicate the values of your business without a single word
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” – Lindon Leader
Did you know that nearly 2 billion emojis are shared via Facebook every day? Even though it’s a surprising number, it’s not surprising that people are relying their communication on visuals.
How many words would we need to replace a single smiley ( 🙂 )?
People want to transmit their emotions, and there’s no better way to do so than to use visuals.
It’s the same with your brand. Without emotions, people wouldn’t be able to connect with your brand on a deeper level.
And sure, sharing your story while building your brand is one aspect of sharing your values.
But when it comes to visuals, your consistent branding and collaterals communicate your values instantly, without a single word.
Let’s take a look at
Source: Viber by Rakuten
Based on their visuals, we can notice that this platform is used by young people, that they are following the urban, outgoing style. Even their typography is turned towards fun.
Boost credibility and build your professional image
As we mentioned before, visuals communicate your value. If your design is lacking in quality, you won’t be able to present yourself as a professional and credible brand.
Companies that invest in professional design are perceived trustworthy. This doesn’t come as a surprise because it’s in our human nature to look for signs of professionalism when engaging with a company.
So if you are striving to create a professional image of your brand, and remove one of the obstacles from the decision-making process – you can’t go wrong with a professional design.
Increase sales with great graphic design
Building your brand, raising brand awareness, fostering a professional image… it all boils down to boosting your revenue.
With great graphic design, everything detail is carefully planned so that it evokes feelings and encourages people to take action. With this in mind, graphic design on your website, social media posts, advertisements, a package…can increase the interest in your product.
Marketing-oriented graphic design helps your audience understand what you’re offering and allows them to connect their values to yours.
Without it, none of your marketing efforts would be noteworthy.
That’s all for today! We hope that you really enjoyed reading this text. If you have any further questions, make sure to leave a comment below.
Cheers!
Romana J.
