How to make evergreen content that boosts SEO success

How to make evergreen content that boosts SEO success
July 21, 2021

How to make evergreen content that boosts SEO success

Content that remains “fresh” and relevant continually, regardless of when it was published, is called evergreen. Evergreen content is relevant to readers, so they continue to read it, link to it, and share it over time.

Examples of evergreen content topics

There are content topics that never “get old.” Here is the list of examples of evergreen content topics:

  • Guides and how-to articles
  • Personal stories
  • Tutorials
  • Testimonials
  • Frequently asked questions (FAQ)

Stay away from trendy and “hot” topics and focus on those with search traffic potential.

Unique content

Your content can’t exist elsewhere online; it has to be 100% unique. It would help if you made it as unique and exciting as possible. If your content can’t be found anywhere else on the web, it will be picked and ranked by Google.

Keyword research and SEO

Evergreen content is an integral part of a  content marketing strategy for your website, but it becomes more powerful when combining it with SEO techniques. Even the best evergreen pieces aren’t worth much if no one is searching for that topic or the topic is not related to your business.   

So you need to do your keyword research.

Keyword research

Think of few topics you want to target on your blog. Enter them into Ahrefs Keywords Explorer (or you can use any other keyword tool).

Remember to check the top-ranking pages. Are they getting lots of traffic? That is probably because of their evergreen topics.

Optimized for SEO

All evergreen content is optimized for search engines, and it should be underpinned by existing content on the website. This includes titles and headlines also sub-headlines and other regular SEO strategies you already incorporate.

Regularly update your content

So you do have evergreen content, but it also needs a little refreshing from time to time.You can refresh it with better keywords or more approachable writing. You can also rewrite the article, add new info and then republish it. Think of adding new elements, such as:

· Images

· Subheads

· Quotes

Fix broken links and add new ones 

Does your evergreen content contain links that are broken? Broken links make readers annoyed, so check them all out. Maybe you decide to no longer link to a specific page or product or to add new links to credible sources.

Why Does Evergreen Content Work?

There are few main reasons why evergreen content is working. When you publish a piece of evergreen content, it has a long-term value and will bring traffic to your website for years. Same thing with backlinks – an evergreen article can get backlinks many years after it first goes live. As link magnets, evergreen posts rank well in search engines.

Also, evergreen content is SEO friendly as long as you keep your content updated. 

Who can benefit from evergreen content marketing?

Everybody, there are no limits. You might be an aspiring entrepreneur, artist, or blogger. It doesn’t matter your industry or professional orientation; valuable evergreen content is certainly your shortcut to the top.

© copyright 2021 by zentrixdigital Basic Glossary Privacy Policy Terms of use