TikTok recently passed one billion monthly users. What a remarkable number for a platform launched three years ago that has been examined closely by governments worried about the data collection.
TikTok’s popularity took off during the pandemic, becoming the most-downloaded app in the whole world in the 2020 first quarter.
Tik Tok in Serbia
Tik Tok is a new thing but a fantastic opportunity for everyone in the social media and digital marketing industry as it is quite different from Facebook and Instagram.
Do brands in Serbia take all advantage of TikTok’s popularity? Although social media marketing is rising, biggest brands are not so active on TikTok.
On the other side, some individuals became famous and very successful thanks to activities on this platform.
Most popular TikTok accounts in Serbia
Aleksa Todorović @aleksatodorovicev
Aleksa is a digital marketer, but he managed to make a brand of himself on this social media. He works as a model and has 96,600 followers on TikTok.
Aleksa records videos showing activities during the day, most often taking his companions to various tourist destinations. A significant part of his content is related to answering questions from fans.
Sergej Pajić (@sergejpajicc)
Have you heard of Sergej Pajić? Did you know that more than a million people follow him on TikTok? As a representative of the Gen Z generation, TikTok platform made him famous.
Sergej is a musician, with seven songs released in the past few months. For digital marketing professionals, he is a regional influencer. He attracts teenagers with his videos, and the most-watched television formats would envy him for the number of views.
Sergej participates in different TikTok challenges that usually include music and dancing.
Sara Damjanović (saratkd7_)
Sara Damjanović is one of the most popular influencers on TikTok from the Balkans.
Sara is a fitness model and has a black belt in taekwondo. Although Sara is only 22 years old, she is a multiple medal winner at the European Taekwondo Competition.
She has attracted many fans on social networks; more than 2.3 million people follow her.
Serbian TikToker Una Kablar is best known as “Uki Q.”
Una finished high school and enrolled at the Faculty of Contemporary Arts in Dorcol, production. Her wish was to do something in life that she loves and can earn from.
Uki Q does not reveal many details from her private life, making her even more attractive to her fans.
She has 1.3 million followers, 135.8 million likes, and 1,300 videos. Amazing, isn’t it?
Why is TikTok so popular?
TikTok users feel very comfortable on the platform and are excited to engage with one another. People are delighted by the original content and feel safe and confident expressing themselves with their content. All these facts explain better why TikTok is so popular.
The app also keeps users playing videos. The average user stays on the platform for more than 50 minutes a day, despite every video lasting 15 seconds.
