Digital marketing trends change every year. Many businesses are planning their marketing strategy for 2022. Marketing itself will undergo specific changes due to the abolition of the so-called cookies on Google and consumer habits caused by the pandemic.
And not only that – the consumer’s attention today is being pulled in too many directions. As a result, brands need to do something genuinely original to stand out in a crowded marketplace.
This might sound daunting, but we have put together predicted top marketing trends that should help you stay competitive.
The number of people using smartphones is on the rise. Not only this pocket-sized piece of tech allows us to stay connected 24/7, but it has many more use cases, from making payments, shopping from all over the world, to even unlocking our cars.
The priority will be creating and optimizing PPC campaigns and ensuring they will work well for smaller devices like smartphones and tablets. Digital strategies may also include creating a brand-centric application that will make it easier for users to interact with the collateral you are putting out into the world.
This is also why next year will be the one that more brands than ever will adopt actual mobile-first marketing strategies.
Google has announced that Chrome won’t support “third-party” cookies in 2022. This is a massive change that can negatively affect the precise targeting of potential customers because Chrome is the most popular search engine with about 70% market share.
Another digital marketing trend that gained popularity over the last several years is chatbots.
Chatbots are a low-cost and automated way to offer clients a more engaging and personal experience.
Artificial intelligence allows chatbots to get better at interactions over time. We will see intelligent bots adapted to a bigger extent into the workplace from client interactions.
In 2022, the world of influencers for digital marketing campaigns will no longer be considered a trend but a tactic that should be attached to your overarching strategy.
In fact, in a recent survey, 34 percent of marketing professionals reported that influencer marketing is at the top of the lists of trends to invest in, in 2022.
With the growing popularity of Instagram Reels, TikTok vertical videos rapidly became the must-have format for influencer and Instagram marketing.
Video content will reign supreme in 2022 for sure.
Nano and Micro influencers became more popular since their product recommendations look more natural like they are coming from a trusted friend.
They don’t have massive followings, but Nano and Micro influencers still have a remarkable social presence, up to 100K followers.
Just like the seasons, digital marketing is full of change. It is crucial for brands that want to make a real impact and beat competitors in 2022 to embrace new tools, strategies, and technologies continuously.
