4 (Neglected) Uses Of An Explainer Video

4 (Neglected) Uses Of An Explainer Video
May 31, 2021

4 (Neglected) Uses Of An Explainer Video

According to Wyzowl’s State of Video Marketing report, 96% of people have watched an explainer video to learn about a product or service. 

And it’s not surprising at all.

People don’t like thinking. 

And explainer videos help your customers not to think. 

With an explainer video, they get your idea or a process presented in an easy-to-understand way. You activate all their auditory senses by combining speech, music and visuals, so they are left with a complete understanding and an emotional impact. 

The look and feel of your explainer video dictates the emotion you want to create around your products.

At the end of the day, the emotion decides whether they will make a purchase or disappear…forever. 

If you are still on the fence about including explainer videos to your marketing (or any other) strategy, here are 4 places/situations where you can use them:

1) Your Facebook & Instagram campaign. 

When using videos as a part of your PPC campaign, you are helping Facebook achieve its main goal – keeping users entertained, engaged and making them stick around. 

Facebook appreciates that, and it pushes your ad to more and more people, optimizing your campaign costs at the same time. 

With the rise of TikTok, and the power of videos generally, Facebook is focusing all of the attention on videos, so you might want to take advantage of this moment, and get higher ROI from your Facebook campaign. 

2) Sales pitches 

Did you know the main reasons why product owners fail when trying to sell their idea? 

They can’t explain it fast enough. 

Pitching a product or an idea to potential customers or investors is usually nerve-wracking and getting it just right (every time) is not easy. 

An explainer video lets you (as the name suggests) explain your idea in less than a minute. It’s giving you an advantage before you even start presenting. 

Maybe it’s time to ditch your 756158 pitch-deck versions and stick with the one that doesn’t even need your assistance. 

3) Your email signature

If you are anything like us, you spend half of your day just replying to emails. 

What if you could pitch your product every time you send an email?

With an engaging and dynamic animated video – you can. 

Place an explainer video as a part of your email signature and increase the awareness about your product without any additional effort.

4)  The pricing page 

52% of people who buy a tool or software do it this way: 

  • They read the landing page ( the page explaining the benefits and the process) 
  • They go to the pricing page 
  • They go back to the landing page (to reassure themselves they are making the right decision) 
  • They go back to the pricing page and choose a plan. 

Adding an enticing video that says everything they need to know to the pricing page removes the last doubt (and the last excuse) they might have. Without having to complete an extra step. 

Even if we disregard all of the side ways you can benefit from having an animated explainer video, just placing it in one of your blog posts will increase your organic traffic for 157%

We hope you enjoyed getting more insights from the digital-first world, so make sure to check our other articles that will help you skip the trial and error phase in your marketing game. 

Romana J

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