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January 23, 2024

Why Do Ads Get Stuck in the Learning Phase and What to Do About It

In today’s fast-paced digital era, businesses often concentrate their marketing endeavors on online platforms like e-commerce websites and mobile apps. Nevertheless, many companies still derive a substantial portion of their revenue from offline sales in brick-and-mortar stores. To bridge the gap between online advertising and physical store sales, fine-tuning Google Ads for offline sales can

November 3, 2023

YouTube shorts – check out these six new features

You have seen them many times, probably not knowing they have a name. Over 2 billion logged-in users have viewed YouTube Shorts a month. Given its sharp rise in popularity, it’s little surprise that Google is doing its best to improve the YouTube Shorts experience.  YouTube Shorts allows visitors to create videos up to one

August 17, 2023

Instagram updates: How to take advantage of new features

Instagram has been testing a new algorithm and changed (again) the way we consume content on their platform. This is not the first or the last update, so we can’t say it is surprising. You have probably noticed your feed is looking different. Currently, some of the most popular search terms on Google are –

July 12, 2023

Essential rules for video content on social media

Classic image posts became past, since the audience wants to receive information through new forms of multimedia content. Consumers today, more than ever before, want to find out as much as possible about their favorite brands and products. The video format is excellent for explaining and presenting your services in a more approachable and interesting

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