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March 19, 2024

Elevating Luxury Brands in the Digital Realm: Technology and Personalization

In the realm of luxury brands, the digital landscape has become an essential arena for engagement and growth. As these brands increasingly embrace online channels and delve into retargeting strategies, safeguarding and elevating their esteemed brand image becomes paramount. Retargeting: Re-engaging Potential Customers Retargeting stands out as a powerful strategy aimed at re-engaging users who

January 26, 2022

Why Facebook changed its name

On October 28th, Mark Zuckerberg announced his company Facebook is changing its name. What was known as Facebook Inc., the parent company behind Instagram, Messenger, WhatsApp, and the VR company Oculus now has a new name – Meta Platforms Inc. How has Facebook changed since 2004? Facebook was launched in 2004. Since then, the company

December 12, 2021

Best examples of digital marketing in Serbia

After the first shock over the pandemic in Serbia, the brands quickly adapted. Companies rapidly got back to the saddle and continued to advertise. Today’s article will summarize 2020 and 2021, especially in terms of digital marketing, but we will also mention remarkable campaigns that really made a change. Best examples of digital marketing in

August 18, 2021

The Pros and Cons of creating clickbait content

If you read the news daily or use social media, you have undoubtedly come across clickbait titles too many times. Those articles and headlines that beg you to click starting with ‘Shocking: You Won’t Believe your eyes…’ or ‘Nobody expected this to happen….” Clickbait is an English word – but not every exciting headline should

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