Until recently, brands were promoted exclusively by brand ambassadors. We had so many opportunities to see famous actors, singers, athletes in TV commercials, on billboards. The situation has changed a lot, so now the position has been given to social media marketing and influencer marketing. Lesser-known individuals have taken on the role of brand ambassadors.
Cristiano Ronaldo has once more been one of the stars at the European championship, but it’s not his success that the world is talking about. During his pre-match press conference, he was sitting with two Coca-Cola bottles in front of him. He promptly removed them from the camera view with a disguise on his face