Neuromarketing is a field that combines psychology, marketing, and neuroscience to understand and influence consumer behavior and decision-making processes. Traditional marketing methods rely on consumer surveys, focus groups, and behavioral data to understand consumer preferences and motivations. However, these methods often have limitations, as consumers may only sometimes be fully aware of their subconscious reactions
LEARN MOREEmail marketing is a highly efficient digital marketing strategy. It converts potential customers into buyers and turns one-time shoppers into repeat, satisfied fans. Email marketing is the most direct way to connect with your leads and turn them into customers. Have you heard of the 5Ts in email marketing so far? A powerful content strategy
LEARN MOREDigital marketing trends are changing each year. In 2022, many businesses in Serbia started planning their new marketing strategy. Marketing itself went through the specific changes due to the abolition of the so-called cookies on Google and consumer habits caused by the pandemic. Further development of industries such as e-commerce will undoubtedly improve digital marketing
LEARN MOREThe word FOMO or “Fear of Missing Out” describes the best anxiety consumers feel when excluded from a new experience or a social event. Does FOMO in Marketing mean the same? Psychologists became more aware of FOMO thanks to the influence of social media on our modern lifestyles. A recent research study confirms that 3/4
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