Classic image posts became past, since the audience wants to receive information through new forms of multimedia content.
Consumers today, more than ever before, want to find out as much as possible about their favorite brands and products. The video format is excellent for explaining and presenting your services in a more approachable and interesting way.
Business profiles now use different resources to animate their visitors and keep them on posts and their accounts as long as possible.
Facebook and Instagram prefer video formats
You must have noticed that whenever you log into one of your social media profiles, you first see various video content. Why does the algorithm of social platforms Facebook and Instagram prefer video formats?
As one of the most valuable resources, video must be central to your social media strategy.
Explanations, promotions, interviews; you should use all that and market it in the right form on social networks.
Short videos are ideal
Short videos are ideal for attracting attention. A quick explanation or likable useful information can steer users in your direction much better than a long-winded manifesto – there’s room for that further down the process.
You can also use videos to creatively broadcast your brand story and build an emotional connection with your followers.
Native videos get better rankings
Today everyone is trying to gain traction on social media – uploading your videos directly to every platform can make a lot of difference.
Keeping your video “native,” you will not onlyget better rankings but also more visibility, views, and engagement.
Research your competition
Is your competition using a short-form video format? Do they post video content daily, weekly, or occasionally? How do they sound in those videos – friendly, strictly professional, entertaining? Use the information you gathered to create your own tone and stand out.
Make teasers rather than long videos
So you have created a long video and want to share it via platforms. The bad news is different platforms demand different video lengths according to audience interest. The good news is – you can create a teaser video and send your followersto check thefull version on YouTube or Facebook.
Make the most of your video content
The video has a lot to offer on social media. There’s no reason to limit your video to one platform. You can get much more by sharing your top-performing videos with a cross-channel audience.
Ask your audience
Ask people in your Instagram or Facebook stories what interests them and if you can help them. Create additional content based on their reactions and answers.
Look at the bigger picture
Every marketing strategy, including videos, should be long-term.
Your videos should not be a one-time event but a part of a puzzle, the bigger picture.
When creating videos, try to follow a specific theme, stick to a consistent format, and deliver a unified call to action.
Ultimately, the best advice you can get is always continue experimenting with length and creative solutions in your videos.
