“Marketing is telling the world that you are a rock-star, content marketing is showing the world that you are one.” – Robert Rose
According to the statistics in 2020, 70% of marketers actively invest in content marketing. It’s main purpose is to help you connect with your leads, as well as educate them. Of course, the end goal still remains increasing the conversion rate. However, with content marketing, increased sales are just the consequence of great content.
And this is one of the reasons why more and more businesses are turning to content marketing.
Let’s see what you can do to make the most of your content marketing efforts!
Skyrocket your brand awareness
Brand awareness is the first and essential step if you want people to become familiar and comfortable with your brand.
And bear in mind that this means going way far from just recognizing your logo, or the company name.
They will know what makes your product or service better from your competitors, and you’ll stay at their top of mind next time they are planning a purchase.
One of the best ways to increase brand awareness and foster that growth in the long term is definitely content marketing.
The importance of brand awareness is that people will know more about your company, not just recognizing your logo or the name. They will know what makes your product/service different from your competitors, and you’ll stay at their top of mind next time they are planning a purchase.
One of the ways that can help you increase your brand awareness and foster that growth in the long term is using content marketing.
Even though it sounds like everyone can hop on the content marketing trend, succeeding in this field is not a joke. Still, with a good strategy and great content, chances are you will be able to reap the benefits of it very quickly.
Define your ideal buyer.
Everyone is not your audience, and as soon as you realize that, the faster you’ll achieve success. Not everyone will like the content you create, and if you are constantly trying to cater to everyone, you’ll end up creating content that no one wants to consume.
That’s why it’s important to understand who your audience is even before you engage in any marketing activities.
Of course, you will never have 100% information about your target audience, but the more engaged you become, the more you will get to know them. 80%
For starters, let’s take a look at some basic information that you should gather about your ideal customers.
Make sure to answer these questions, and you’ll get quite a clear picture of them.
If you don’t have the answers, we suggest you go to Facebook Audience Insights , enter the parameters you are familiar with, and Facebook will give you some extra information.
Besides this tool, the best way to actually understand people you are going to interact with is to have a real conversation with them. Scheduling short interviews or sending a 3-question survey should be more than enough to answer some of your burning questions.
Once you answer these questions, you should be able to create content that appeals to these people.
One extra tip: When creating your content, imagine that you are having a real conversation with your buyer persona. This way you won’t struggle finding the right language, and your content will be pleasant to consume.
Tell them your story.
Communication is a two way street. You had to understand who your ideal customer is, but they also need to understand who you are. Allow your audience to meet you.
If nothing else, sharing your story is building your brand. There may be thousands of competitors offering the same product/service as you, but only you have your story.
What’s more,of people want to know the stories of brands before making a decision.
If you are struggling with forms in which you can present your story, make sure that you share how you started your business, what reasons and values are behind it.
Your story is the soul of your content.
Where can you promote your content?
Now that you’ve made your content unique and useful, it’s time to promote it.
The no.1 place for promoting your content is Social Media, followed by your website.
Let us just say that it doesn’t matter if you have an online or offline business. People live in the digital age, so the first step of their customer journey involves online research even for businesses that operate only offline.
Every social media platform brings unique benefits. And when deciding which one to focus on, make sure that you are paying attention to the ones that your target audience usually uses.
Another great option for promoting your content is an email newsletter. It’s the most cost effective way of informing people about news at your company, promotions, important dates, etc. Newsletters will allow you to personally engage with your audience, and use the full potential of your content.
Even though you can attract a great amount of attention organically, for a new brand, this may be a bit difficult. To push the wheel, you can speed up your results with paid advertising.
Paid advertising comes in handy not just because your content will have a wider reach, but you’ll be able to precisely target your ideal audience.
“Provide good content and you’ll earn the right to promote your product.” – Guy Kawasaki
Making great content takes time, energy and research, but it’s definitely worth it.
That’s all for today! If you enjoyed reading this article, why not share it with your friends on LinkedIn?
Talk to you soon!
Daniel M.
