How to use SoLoMo to grow your business

Three marketing strategies most impact digital marketing: mobile commerce, social media, and location-based marketing. Combining them creates a powerful marketing strategy called SoLoMo – Social + Local + Mobile.

There is currently a lot of debate, especially in business circles, over using this term. SoLoMo is a digital marketing strategy that enhances the location and proximity in its actions thanks to the mobile connection.

SoLoMo represents an excellent opportunity for brands to attract more clients and buyers and improve customer experience.

What is SoLoMo technology?

More specifically, SoLoMo is a technology that bridges some barriers between the user and a website with information about the local market.

SoLoMo technology combines the best achievements that make it possible to provide the online user with an experience closest to real life. One of those possibilities is the SEO optimization of websites, especially their adaptation for smartphones.

Importance of SoLoMo

An online search for the local market (local search) is an issue on which all major Internet search engines agree that there is a large and almost untapped market.

SoLoMo applications have been made to improve online marketing at the local level.  

• Local businesses got an excellent opportunity to advertise by delivering their offers to potential customers in a geographic area via mobile phone searches.

• Advertisers can tailor their offers to individual customers based on their online activity history and previous online orders and purchases.

• SoLoMo can personalize local offers, as 80% of mobile users like to browse local ads. For example, based on the history of browsing or purchases, the Foursquare application delivers recommendations to a particular user on the forum to visit exciting places near the point where they are located.

The results tell a lot about the importance of SoLoMo – around 40% of users do local searches, for example, about the best seafood restaurants nearby or a store to buy a perfect gift. Therefore, SOcial, LOcal, and MObile strategy builds customer loyalty by sharing their location and mentioning a place or company on their social media profiles.

This is also a great way to attract new clients with tagging, mentioning check-ins, etc.

How to use SoLoMo for your business

• The first thing you should do is ensure your website is mobile-friendly. 

• Second, put a valid name, address, and contact phone everywhere, on all social media platforms and the website.

• Since the greatest number of searches is done with Google’s search engine, use Google My Business so your business shows up in local searches and on Google Maps.

• Think of running ads on mobile apps such as Foursquare.

• Post content and blogs on local events regularly; be present.

Today, smartphone users commonly have GPS activated and their social media profiles linked so any organization and business can find its target audience easily.

To take advantage of SoLoMo, you must think like an average customer. Customers are now looking for content and information relevant to them, and solid social signals back that up.

Using the SoLoMo strategy, you can build brand awareness, reach your target audience innovatively and drive more traffic to your website.