Video Marketing is one of the critical points of an online marketing strategy designed to take audience engagement to another level.
In the past, a video message was just a static image that only served to inform or entertain a specific audience. In the meantime, technological advances have allowed the production of short videos that are easily found online. These videos are made for various reasons, such as launching a new product or service, or to provide the audience with information about the company’s recent activities.
Many brands have discovered that short video messages and the creation of in-depth videos provide viewers additional information and remarkably boost a company’s online visibility.
Now is the best time to invest in video format
All of these stats are making it clear why so many businesses are taking advantage of this opportunity! In 2021, around 90% of video marketers noticed a positive ROI from video ad campaigns. About 80% of companies say that they have improved their bottom line since using video marketing.
In the past, almost all video commercials were played on TV. Today we got now a much bigger platform choice. With the usage growth of smartphones and social networks, more video marketing efforts are put on these platforms.
It doesn’t matter whether you are a business owner or a digital marketer; consider starting a YouTube channel for your brand first, then posting on IGTV, and sharing videos on your FB page.
Take advantage of video SEO
You certainly know how effective and powerful SEO is for websites. It helps you attract organic traffic and rank higher on search engine results.
Try to guess it: SEO influences video as well.
There is a dedicated section for videos on the Google search result page, and the videos on the first page are most of the time hosted on YouTube.
Plan to publish on Multi-Platform
To boost your reach further, publish your videos on as many platforms as possible.
Almost all social media platforms include video-sharing features. You may decide to republish a YouTube video to Facebook quickly.
Be careful as there are different video length constraints for Instagram stories (up to 15 sec), or TikTok (up to 60 sec), and IGTV (up to 15 minutes long).
When creating the video, make enough room for reframing later.
Video increases engagement, tells a story faster than text, and supports SEO; it does take a long time, energy, and money to create. The good news – video is dynamic and, with a little creativity, may be repurposed into other marketing mediums. This way, you will extend your video reach, and this is why making a video strategy is so important!
Think about transcribing video to create an eBook or a blog post, rip the audio form for the podcast, and cut longer videos to create stories or reels. You can also take graphics from animation and make them standalone images or turn catchy messages and sentences into tweets or inspirational quotes.
