Digital Marketing KPIs (Key Performance Indicators) are goals that are helping you track and measure success. Every business needs thoughtful marketing planning as it is essential for measuring your progress and demonstrating value.
Let’s take a deeper look at what everyone in digital marketing should know about tracking KPIs and talk about indicators that are the most important for measuring your brand success.
Conversion Rate
Conversion Rate = a total number of conversions/total number of leads.
What exactly is the conversion rate? It is the number of visitors who have finished a goal on your website.
By tracking and analyzing conversion rate data, we get the answer on how successful we are doing. Is the content good enough to keep your visitors and direct them to the desired action?
If we only track the total number of conversions, we may constantly invest in channels that give us a lower conversion rate. Therefore we should analyze conversion rates in all segments and focus our investments on those with the best results.
What is the percentage of your website traffic coming from organic search?
The traffic to your website generated by organic searches is directly correlated with your SEO strategy. Some important metrics to help you identify where your organic search traffic is coming from are including:
We should always have an increasing amount of traffic and customers produced through smartphones and tablets on our minds. Is your website optimized for mobile phones?
One way you can tell whether your company is generating leads and traffic through smartphones is to calculate the following metrics:
Are your content and ads resulting in attention?
Click-through rate or CTR is one of the most crucial marketing KPIs to start with when measuring the success of different online marketing activities.
CTR refers to the ratio of clicks to the total number of impressions (how many times your ad or content is showing up).
Talking about paid advertising, for example on Facebook, it is vital to optimizing your CTR as it will influence your relevance score, and in turn, this will impact your cost per click.
CTR is important for tracking the success of email marketing campaigns, too.
The ROI shows you how much profit you will generate when you compare the cost of your customer acquisition to the revenue generated.
We can track almost everything nowadays, thanks to Google Analytics and Google Ads. It is easy to see where your buyers are coming from, your cost per lead, what digital marketing efforts are working out the best, etc.
