I know you are asking yourself now ‘What does Britney Spears have to do with my small business?’, but I’ll explain it in a minute.
In 2021, new (pop) stars are popping up everywhere. Over 60.000 new tracks are uploaded to Spotify every day!
By 2025, there will be more than 50 million creators, which is not a number to neglect. No wonder why stars are not only investing millions in their music, but also their videos and promotion.
5G has brought us the ability to stream music even faster and with amazing quality, so we will probably be able to enjoy virtual reality while listening to our favorite authors very soon.
The point is – the competition is huge, and bands, singers and production houses have to spend more and more money to stay ahead of the competition.
Disappear for a month – you will be forgotten.
But how is that not the case with Britney Spears?
We are still listening to (and watching) her songs published ages ago, such as ‘Womanizer’, ‘Toxic’, ‘Baby One More Time’, and so on.
‘Oops!… I did it again.’ has been published in 2000, for example.
Not to mention that some of us are not teenagers anymore. So how is she managing to stay relevant, even without following trends, reinventing herself, and splurging millions on promotion?
She has a story.
Her authentic story behind her brand is what ensures that she’ll last. People empathize with her, support her, and even when a hit becomes outdated, there’s a story that they will remember.
Disclaimer: I am not saying that you should shave your head, or have public mental breakdowns to gain some popularity, but to focus on not only what you do, but why and how you do it.
There are a lot more brands with less scandalous stories behind them, such as Oprah Winfrey, Steve Jobs, Jeff Bezos, J.K. Rowling.
We all know that Jeff Bezos started as an online bookstore, operating from his garage, and ever since we had a chance to find that out, thousands of brands started relying on the rags-to-riches stories.
With the ease of scalability, startups are now able to go from $0 to millions in a matter of days, so that’s not a unique story that you should be creating around your brand.
How can you create a story for your brand?
Always start with WHY. Why have you started your business? What made you choose it as your career? What’s something honest and authentic about yourself and your business that your audience can relate to?
For example, if you are a winemaker, and you want to present your wine as a premium one, the label (or the design) itself won’t be able to show everything that you know about that wine.
Why have you chosen the particular location for your vineyards, is there anything specific about it? Maybe dozens of well-known families have been producing wine there since the 18th century, or you are using the same recipe that royal families used to create wines for royal weddings?
Or if you’ve created an AI real-time translating technology…Maybe you traveled the world, and you weren’t able to experience the best of each country because the locals don’t speak English. You wanted to connect with everyone and get everyone a chance not to miss a single experience for the rest of their lives.
Everyone has their story, you just need to tell it in an appealing way.
There’s scientific proof that our brains are naturally wired to engage with human, relatable stories, rather than with data. Once you find your story, it will be much harder for your audience to forget you.
That’s all for today, we hope you liked today’s article. If so, we would appreciate it if you could share it with your friends.
In the meantime, why not let us know what your brand story is?
Romana J.
