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January 23, 2024

Why Do Ads Get Stuck in the Learning Phase and What to Do About It

In today’s fast-paced digital era, businesses often concentrate their marketing endeavors on online platforms like e-commerce websites and mobile apps. Nevertheless, many companies still derive a substantial portion of their revenue from offline sales in brick-and-mortar stores. To bridge the gap between online advertising and physical store sales, fine-tuning Google Ads for offline sales can

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January 9, 2024

How to optimize Google Ads for Offline Sales

In today’s fast-paced digital era, businesses often concentrate their marketing endeavors on online platforms like e-commerce websites and mobile apps. Nevertheless, many companies still derive a substantial portion of their revenue from offline sales in brick-and-mortar stores. To bridge the gap between online advertising and physical store sales, fine-tuning Google Ads for offline sales can

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December 21, 2023

What are the 7Cs of digital marketing

The 7Cs of digital marketing represent a framework that helps businesses and marketers plan and execute their digital marketing strategies effectively. These 7Cs cover various aspects of digital marketing and can be used as a guide for creating successful online campaigns. Here are the 7Cs of digital marketing: 1. Content: Content is at the core

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November 3, 2023

YouTube shorts – check out these six new features

You have seen them many times, probably not knowing they have a name. Over 2 billion logged-in users have viewed YouTube Shorts a month. Given its sharp rise in popularity, it’s little surprise that Google is doing its best to improve the YouTube Shorts experience.  YouTube Shorts allows visitors to create videos up to one

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