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December 21, 2023

What are the 7Cs of digital marketing

The 7Cs of digital marketing represent a framework that helps businesses and marketers plan and execute their digital marketing strategies effectively. These 7Cs cover various aspects of digital marketing and can be used as a guide for creating successful online campaigns. Here are the 7Cs of digital marketing: 1. Content: Content is at the core

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November 3, 2023

YouTube shorts – check out these six new features

You have seen them many times, probably not knowing they have a name. Over 2 billion logged-in users have viewed YouTube Shorts a month. Given its sharp rise in popularity, it’s little surprise that Google is doing its best to improve the YouTube Shorts experience.  YouTube Shorts allows visitors to create videos up to one

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October 4, 2023

How to incorporate neuromarketing into your marketing strategy

Neuromarketing is a field that combines psychology, marketing, and neuroscience to understand and influence consumer behavior and decision-making processes.  Traditional marketing methods rely on consumer surveys, focus groups, and behavioral data to understand consumer preferences and motivations. However, these methods often have limitations, as consumers may only sometimes be fully aware of their subconscious reactions

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August 31, 2023

Twitter is now X: What does it actually mean?

Twitter, the social media platform known for its short messages called “tweets,” got its name from a combination of words reflecting its core concept.  The name “Twitter” was suggested by one of the co-founders, Jack Dorsey, who wanted a word that conveyed the idea of short bursts of information being shared rapidly, much like birds

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