In today’s digital world, it is more complicated than ever to capture consumers’ attention. There are tons of websites, apps, and digital properties viewed across various channels, every day, all day long. Using separate platforms to run ads on different channels and selecting the most effective places to make the best digital marketing became increasingly
LEARN MOREThere are different ways in digital marketing to bring users to your website. The two most common are search engine optimization (SEO) and Pay-Per-Click marketing (PPC campaign). Although you have several ways to drive traffic to your website, none is as effective as SEO and PPC. With so many opposite opinions and tips, many site
LEARN MORESo far, you have probably heard of AI (Artificial intelligence). Although there is still a stigma around this term, the future has long since arrived, and marketing companies are already using it extensively. Many companies like Amazon, Google, and Netflix have long used the benefits of AI technology. Google uses the well-known RankBrain algorithm, which
LEARN MOREHave you seen one of those little blue checkmarks next to someone’s name on Facebook? If you are thinking about how to get one, you are in the right place. For both establishing and emerging brands, being verified on Facebook is a big deal. It proves you are authoritative since the blue tick isn’t something
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